U.K. coffee company Kenco Millicano has invented a fun and original way to attract consumer’s attention and build the brand identity. The company placed a vending machine that could talk with people and do it not like a robot but like a male human being.
Year: 2012
Jeans, which were once considered a work wear for labourers, have now transcended into an everyday piece of wardrobe and have become a great canvas for a range of designers. Now, jeans can highlight the best in your body and even help hide some shape defects thanks to cutting-edge technologies. In 2010, Levi’s introduced its Curve ID system, which offered shapes based on a women’s shape, not size, and this year Benetton reveals its own contribution to the family of shape-fitting jeans. The Italian clothing brand unveiled the Benetton Pin Up Denim line, in which two techniques were used, one for lifting and the other for shaping a woman’s body.
Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.