The Japanese car maker is promoting both positiveness and green credentials of its eco-friendly hybrid car Prius Plug-in in the new inspirational UK campaign «Toyota Positive», developed by Saatchi & Saatchi London.
Year: 2013
Five winning designs from the four international Heineken-inspired artists—Andy Audsley from Australia, Fernando Degrossi from Brazil and Anna Ptasińska and Bartek Bak from Poland—have just been named the finalists of the second annual design contest devoted to the brand’s 140th anniversary, «Your Future Bottle» 2013.
The fashion giant Saint Laurent (previously Yves Saint Laurent) has released a portrait series to celebrate its long-term relationship with the world of rock music. These two dimensions don’t seem to belong to the same universe, but in fact the leading artists from the rock field adore fashion labels and vice versa. This deep connection was reflected in the Saint Laurent Music Project, photographed by the house’s creative director Hedi Slimane. The series includes black-and-white images featuring rock icons including Marilyn Manson, Kim Gordon (of Sonic Youth), Courtney Love, and Ariel Pink.
Nissan is kicking off a new pan-European campaign under the “Urban Thrill Rides” tagline to promote the city car, a new Nissan Juke n-tec, available in European showrooms from March. The effort, developed by TBWAG1, writes a new charter in the “urban” narration, started by the brand years ago. It reveals the car’s adventurous personality and demonstrates how easily it integrates into the megalopolises’ life, ruled by high speed. The “Urban Thrill Rides” push is launching across more than 20 European countries starting April.
One of the most respected events in the branding, FUSE Conference, annually organized by the U.S.-based IIR (Institute for International Reserch) in partnership with the leading industry players, this year offers an entirely re-invented format that includes seven new sessions: Industry Mash-Ups, Lean Ins, Exposes, Synergy Spotlights, Stories and Gallery Session.
Added Value Names the Most «Culturally Vibrant» Brands of 2012 in the Cultural Traction™ 2013 Report
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value’s experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).