Coca-Cola is offering its UK fans a great treat this spring season. The brand is re-launching its much loved Vanilla Coke version with a new look. The drink’s variety that was first introduced in the UK stores back in 2003 and gradually disappeared from the shelves over some time, despite the fact that it had become the best-selling Coca-Cola flavoured variant of the decade. Now, 10 years after, it makes its long-awaited comeback nationwide to repeat the success.

Photo: Vanilla Coke 2013 pack (click to enlarge)

While preserving its much-loved taste, Vanilla Coke has got an updated packaging—the flavored soda’s cans and bottles feature new and refreshed design. To support the re-launch of the much loved variety, Coca-Cola is kicking off a promotional initiative that includes advertising, outdoor media and in-store elements. The brand also engaged Vanilla Coke “superfans” in tasting experience—Coca-Cola sent samples of the vanilla-flavored drink to select consumers before the drink’s official launch.

“There has been huge consumer demand for the return of Vanilla Coke so we were really excited about bringing back the variant to the Coca-Cola family,” shared Zoe Howorth, Marketing Director for Coca-Cola Great Britain. «It’s the product that consumers ask us to re-introduce most frequently and we’re excited to be able to do so, whilst marking the tenth anniversary of flavours. We’re glad consumers are able to enjoy their favourite refreshing Coca-Cola taste with a hint of vanilla again.”

Photo: Vanilla Coke 2013 can (click to enlarge)

Photo: Vanilla Coke 2013 bottle (click to enlarge)