5 gum officially unveiled new “Stimulate Your Senses” advertising to its loyal community of Facebook fans to support the gum’s newest flavor offerings, 5 REACT Mint and 5 REACT Fruit.

As the brand launches new (:15), (:30) and (:45) spots that provide an over-dramatization of “How it feels to chew 5 gum,” the (:45) director’s cut is now available at www.facebook.com/5Gum, in advance of the spots’ broadcast premiere scheduled for next week.

5 gum recently launched 5REACT.com, a groundbreaking digital experience that uses 3D animation to explore 5 REACT Mint and REACT Fruit. The site is a personalized sensory experience that uses Facebook Connect technology to pull in users’ photos, news feeds and wall posts.

In March, prior to national retail availability, 5 REACT gum offered 100,000 Facebook fans the chance to try the new variety of 5 REACT. Fans who opted in for the sample received a free pack of gum along with a unique code and 3D glasses that allowed them to explore an exclusive online experience at 5REACT.com.