To help its employees with their career, Amazon has rolled out the Career Choice Program, which will broaden career opportunities to employees that want to further work at Amazon or go to any other company. The program is designed to allow people make choice themselves, depending on their goals.

Photo: Amazon logo

The unusual program will fund the areas that are well-paying and in high demand according to sources like the U.S. Bureau of Labor Statistics. It doesn’t matter for Amazon, whether those skills and professions are relevant to a career at Amazon.

“At Amazon, we like to pioneer, we like to invent, and we’re not willing to do things the normal way if we can figure out a better way,” said Jeff Bezos, founder and CEO of Amazon.com. “It can be difficult in this economy to have the flexibility and financial resources to teach yourself new skills. So, for people who’ve been with us as little as three years, we’re offering to pre-pay 95% of the cost of courses such as aircraft mechanics, computer-aided design, machine tool technologies, medical lab technologies, nursing, and many other fields.”

The company, which created the leading e-reader Kindle range, has developed the Career Choice Program after a series of innovations at its fulfillment centers. Amazon’s fulfillment center employees receive 30% more than traditional physical retail store employees.

The company already offers a seasonal recruiting program, CamperForce where work with camping is combined and it remains successful for years. Amazon also has been running a military veteran recruiting program which allows vets adapting into the civilian workforce.