ABSOLUT gives people an opportunity to create their own individual artwork through personal visual expression, using their bodies as the paintbrushes with the bottle serving as their canvas. Within its ABSOLUT Blank Live initiative, curated by acclaimed video director Saam Farahmand, Londoners and guests can join the project.

Photo: Celebrities that have taken part in the project: Hannah Marshall,
Jaime Winstone, Carri Mundane, Noki and Giggs, by ABSOLUT

Farahmand has created an art installation where respondents choose their favorite music track and then dance or simply move to create digital trails in real-time. Using innovative technology by The Mill, ABSOLUT creates a new way of dialogue with its consumers. 3D motion tracking technology recognizes body movements by reading depth, velocity and color as well as their silhouette via an infrared camera.

The project has two elements. The first is the public events encouraging people to take part in the initiative for free and create their own video portraits. This element will be curated online via ABSOLUT’s Facebook page. Some examples can be viewed here.

Another part of the project is a specially curated live audio visual set by renowned DJ Jamie XX who will use the crested portraits on December 2 at Village Underground. The ‘portraitees’ will be projected onto a large screen accompanied by their original song choice. They will then completely own this moment, via their visual monologue.  Tickets can be purchased here for £5 or won on Facebook.

Photo: ABSOLUT Blanks Live Booth at Hoxton Square, by ABSOLUT

“ABSOLUT Blank Live is an exciting and innovative project, pushing the boundaries of creativity and actively disrupting the interaction between the artist, ABSOLUT and the consumer to inspire and produce unique digital artworks.  It is exciting to work with a creative visionary like Saam Farahmand and to inspire and engage consumers to be part of the unique creative collaboration” says Adam Boita, Marketing Manager at Pernod Ricard UK.

ABSOLUT Blank Live is a part of the global advertising campaign ABSOLUT Blank that celebrates creativity and partners with artists worldwide. Recent collaborations have included UVA, Thomas Doyle, Morning Breath, Good Wives & Warriors and Mario Wagner.