In September, Stockholm’s Arlanda Airport saw the premiere of Absolut Glimmer—the new, spectacularly exciting and utterly glamorous limited edition gift pack bottle from the world’s leading premium vodka brand. Absolut Glimmer follows in the prestigious footsteps of previous groundbreaking holiday season limited edition gift packs such as Absolut Bling Bling, Absolut Disco, In an Absolut World Every Night Is a Masquerade, and Absolut Rock Edition. The global launch of about 5 million bottles of Absolut Glimmer will be rolled out in both off- and on-trade as well as duty free/travel retail markets worldwide through October in a massive campaign.

The iconic Absolut bottle has appeared in a large number of guises through its more than three decades long history, much like any true star who changes look and outfit for every new center stage appearance. However, this is the very first time in Absolut’s history that the actual bottle itself, the glass body, has been altered and elaborated to achieve a brand new optical sensation. The Absolut Glimmer bottle is constructed in pressed glass mimicking the look of classically cut crystal, of course in the iconic Absolut bottle shape. The facetted design of the pressed glass will make the bottle appear very differently in various light conditions, allowing spectacular in-store and bar installations.  Graphic design of the new Absolut Glimmer limited edition has been created by the leading Swedish brand and design agency Family Business, known for its long-term collaboration with Absolut Vodka brand.

The new bottle launch is backed by a powerful 360-degree campaign in all available media, including billboards, in-store installations, web and moving media. This campaign highlights the iconic qualities and optical illusiveness of the bottle. A special signature cocktail—Absolut Crystal Clear—has been created, mixed in pure and minimalistic manner with Absolut Vodka and sparkling mineral water simply poured over ice.