Acer has tapped Megan Fox for its new film promoting the Acer Aspire S7 Ultrabook inspired by Intel. The brand decided to leverage the celebrity’s love for dolphins (she once narrated the documentary Na Nai’a: Legends of the Dolphins) and made this passion the theme of the new 1:30 film. In the video, Megan Fox stars as Megan Fox and is changing her life, starting a new study that will allow her to talk with dolphins.
“Behind Megan Fox’s impossibly, almost absurdly attractive exterior, lies a deep love of marine biology. Watch her as she explores the beautiful world of the dolphin and, frankly, makes it even more beautiful. Click the film literally, right above these words to watch her story,” says the description to the spot on Acer’s YouTube channel. The video was created by Mother London and directed by Stink’s Ivan Zacharias—they also collaborated on the previous Acer spot, released back in August and starring blockbuster hero Kiefer Sutherland.
The action-packed commercial, in which Kiefer is developing a totally new and original blockbuster approach to making and advertising his cupcakes. He uses an Aspire S5 Ultrabook to create a killer branding for his product, and the Acer’s laptop seems to be the only device to meet his requirements.
Both Megan and Kiefer front the loading page of the brand’s YouTube-channel, which welcomes users with a message «We don’t want to sound gushy, but we think our computers might change your life.”