adidas and the Porsche Design Group continue their collaboration by entering into a new contract that is to redefine the sport and luxury brand Porsche Design Sport and extend adidas Originals by Porsche Design label with a new twist.

Photo: a shoe from the Porsche Design Sport Spring/Summer Collection, from adidas.com

Porsche Design Sport is a collaboration between the adidas brand and PorscheDesign since 2006.The range of luxury sportswear that targets stylish young men utilizes the industry’s most advanced technologies and luxurious, exclusive materials craftsmanship. The Porsche Design Sport collection is available worldwide in over 250 Porsche Design stores, adidas Concept stores, high-end department stores and exclusive retail outlets.

The adidas Originals by Porsche Design collection is created for the young street wear consumer. It is inspired the heritage and myth of the Porsche sports cars and their related races. The adidas Originals by Porsche Design collection is available worldwide at adidas stores and adidas partner stores.

Erich Stamminger, member of the Executive Board, responsible for Global Brandssays: «We are very excited about this next step in our collaboration with the PorscheDesign Group and highly value the joined commitment of our two brands tocreate both engineered luxury sportswear products as well as adidas Originals by Porsche Design articles.»

The extended collaboration of two iconic companies will further be setting new trends in sports fashion and creating luxury products that define a new segment of sophisticated sportswear.