Adidas starts a new chapter in the history of customization with a new application that lets consumers feature their favourite pictures right on their shoes. The app will work with the pictures uploaded to Instagram.

The Adidas Photo Print app will arrive in August. It will be available both for iPhones and Androids. With this tool, users will be able to take their favorite Instagram pictures onto the legendary silhouettes of ZX Flux trainers, creating unique personalized patterns.

“Take the #zxflux to the next level with the ultra innovative photo print app from#miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless…” states Adidas in the announcement Instagram post.