On the 1st of Septemer the Swedish unit of Carlsberg Group – Carlsberg Sverige introduced on the national market the new format of packaging for its Carlsberg Export Premium lager. An innovative Pet bottle with a crowncap gives an absolutely new point of view on what a premium bottle is.
Pearlfisher has created the brand identity for new energy shot –Ubershot – launching in the UK later this month from newly established Uber Drinks Ltd.
The US office of Dragon Rouge and Shelf Impact! magazine will conduct a special survey on packaging designs of the new launches in packaged goods category, resulting the metrics for successful package design.
As we wrote previously, Diageo GB hit the flavoured vodka market by making Lime Smirnoff and Green Apple Smirnoff available to all off-trade retailers nationally this summer.
Pepsiopened its first official e-shop, finally. The official online store was launched on 6/23/09. It offers a lot of Pepsi branded goods and apparel, accessories and other cool stuff like these: