Powerade, the brand responsible for hydrating athletes at the London 2012 Olympic and Paralympic Games, is launching a brand new on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase. Supported by a new TVC, outdoor and POS, the campaign aims to excite consumers in the run up to the London 2012 Olympic Games.
Author: Popsop Staff
Leading global design and innovation company Seymourpowell, is pleased to announce details of the new look created for the Nestlé Purina PRO PLAN catfood brand in Europe. Seymourpowell created the packaging and the styling for all communication materials including the website. Rollout across Europe starts from March 2012. The Nestlé Purina brand PRO PLAN is a high quality product sold through specialist channels—veterinary practices and specialist petshops such as Pets at Home with target consumers driven by health and prepared to pay a premium for high quality, vet endorsed products.
First launched in 2009 with a ‘Smart Hydration’ positioning, Slice Design was asked to redesign Juicy Drench for consumers looking for a smart and natural choice in refreshment. Consumers felt the previous communication of juice + water was too artificial largely due to the flat circles of colour on the pack.