March sees the launch of Stella Artois’ latest TV advertising campaign for its premium 4% variant, simply entitled ‘Lift’. The fifth installment of the Triple Filtered, Smooth Escapades campaign takes the viewer on a journey from the ground floor of a chic hotel up the stairs to the rooftop terrace in one man’s race against the lift. True to form, the advert transports the viewer back to 1960’s Continental Europe, the artistic home of Stella Artois 4%, taking them on a smooth and humorous journey of transformation in three stages, reflecting the brand’s triple filtered brewing process.
Author: Popsop Staff
First launched in 2009 with a ‘Smart Hydration’ positioning, Slice Design was asked to redesign Juicy Drench for consumers looking for a smart and natural choice in refreshment. Consumers felt the previous communication of juice + water was too artificial largely due to the flat circles of colour on the pack.
International branding and packaging consultants CARTILS developed the strategic positioning, branding, new bottle shape, and mono carton for Pernod Ricard’s new Royal Stag Barrel Select. Royal Stag, the largest brand by volume for Pernod Ricard globally, is also the valuable spirits brand in India considering net sales and profit. To consolidate the brand’s position and enhance brand power in the country, the alcohol giant introduced Royal Stag Barrel Select, locally produced premium edition of the whisky between the deluxe and premium segments on Indian market.