A convertible can will be introduced just in time for the FIFA World Cup in South Africa in June. The South African Breweries Limited (SAB Ltd), SABMiller plc’s South African subsidiary, is introducing a new innovation in beer packaging.
Author: Popsop Staff
The World Cup 2010 has not even started yet but the trophy has been touring since late 2009 thanks to a promotion sponsored by Coca-Cola Company. Over 225 days and visiting five continents, 84 countries, 94 cities, traveling over 93,000 miles, and touched by over 500,000 people and the FIFA World Cup Tour sponsored by Coca-Cola is almost complete as the trophy is now in South Africa for the final leg of its journey.
As USA Today wrote some time ago, Corporate Accountability International recently called for McDonald’s to refrain from the use of Ronald McDonald as a symbol of the company calling him “a pied piper drawing youngsters all over the world to food that is high in fat, sodium and calories,” and they further affirmed Ronald is “sending insidious messages to young people.”