The best thing to have a trustful feedback on a product is to ask a person who has been using it for some time. This approach has been employed in the new a marketing promotion entitled ‘Happy Volt Owners’ for the hybrid Chevrolet’s auto brand Volt. The series of spots, in which people are sharing their honest attitudes to the vehicle, appeared on the YouTube channel of the brand, touching on the most important aspects of driving the hybrid such as speed, gas stations, misconceptions and many, many more.
Author: Anna Rudenko
When you buy kitchen furniture, you want it be super durable and indestructible, but the cooking and dining section seem to be the most aggressive space in the house. IKEA provides 25-year guarantee to its furniture and shows that it can resist most damages, even those made during parties. On its UK website, the manufacturer created an interactive demonstration of what this furniture can bear.
Lady Gaga, a person who has become a real brand over the past years, never misses an opportunity to team up with companies (her creative partnerships include collaborations with Polaroid, Barney’s and more) to create visually stunning designs. But the pop diva is creative enough to craft her own breakthrough products—the mother of all monsters is launching her first-ever fragrance LADY GAGA FAME for women in September 2012.
MINI is making it big for the upcoming Olympic Games in London by releasing a short action movie titled The Britalian Job, heavily inspired by the classic 1969 film The Italian Job. The 5:29 video, which celebrates the brand’s partnership with the Team GB and Paralympics GB, is revolving around a detective story that ends well.
Electrolux is looking for a correspondent to cover the Electrolux Design Lab final event, which is slated for this fall, in a plethora of social media channels including Facebook, Blog, Twitter, YouTube, Pinterest. The brand, which is committed to introduce innovations to every house, understands the importance of heavy social media presence and is sharing the brand’s passion. The winner will be invited to attend the final event in Milan and contribute to the extensive media coverage across the major social media platforms.
Starbucks is raising awareness of its initiative, the Create Jobs for USA Fund, launched in fall 2011, by introducing a line of products, the Indivisible collection, aimed to help generate more money for the battle against unemployment in the USA. The project focuses on providing financial support to Opportunity Finance Network (OFN), which helps create and retain jobs across the country. With every purchase of a product from the new collection, which includes a mug, a tumbler, a blend and a brewed coffee,—the company will donate some money to OFN (the amount will depend on the product).
Now, when the Euro 2012 matches are capturing attention of all football fans, the frenzy of their emotions are driven to the highest pitch. Sharp, which is the tournament’s official supplier of LCD TVs and solar panels, is inviting people from all around the globe to visit the FanLabs online hub to learn more about emotions of football fans.