Tomorrow, December 1 is World AIDS Day, and to support spreading awareness for the fight against the disease in Africa and contribute to the cause, leading global brands including Nike, Gap, Converse, Starbucks, Apple, Dell and more along with a bunch of local labels as the (PRODUCT)RED partners release (RED) products, which are created in the crimson palette.
Author: Anna Rudenko
The biggest and most awaited event of the next year is the London 2012 Olympic and Paralympic Games, and the brands, which sponsor the international competition, have already started their preparation for it by rolling out dedicated campaigns like Cadbury or previewing new vehicles like BMW. The auto giant, which is the top-tier sponsor of the event, is not only going to provide the fleet of 4,000 cars, bicycles and motorcycles for the athletes and officials, it is also offering the public an opportunity to know more about the event and athletes by releasing the Olympics 2012 iPad magazine app.
On the heels of launch of its hilarious collection developed in collaboration with Versace, H&M announces a new creative team-up with Italian fashion brand Marni and its founder and creative director Consuelo Castiglioni. The new collection will hit all the 260 chain’s stores across the globe and will be available online in early spring, on March 8, which is International Women’s Day, but the line will include both female and male items, and will also have a range of accessories such as jewelry, shoes, scarves and bags, all of which will encapsulate the iconic style of the Italian label, its creative vision and print-on-print vibe.
Dolce&Gabbana’s campaigns are always extremely sensual and hot, and the promotion for the brand’s new jewelry collection is nothing different. Unlike Cartier’s tender and romantic shorts released recently to promote engagement rings in the iconic red box, the Italian fashion brand has released a video, which is soaked in Italian passion.
Fashion brands have a double task this cold season, they are releasing new collections and are rolling out Christmas campaigns at the same time. Tommy Hilfiger has teamed up with New York-based agency Laird+Partners to develop a new integrated multi-platform promotion entitled ‘Holiday Par-tay,’ revolving around the family theme and invites to share joy and happiness, sending it “from our house to yours.”
Rihanna, who is fronting Nivea’s 100th anniversary campaign, is also collaborating with Armani, both as a face of the fashion giant’s new promotion (launched earlier this fall) and as a designer of a new capsule collection of apparel, which includes lace lingerie in a special bag, two styles of jeans, a leather biker jacket, two tees and a leather bag, featuring the signer’s ‘R’ logo and the eagle, the symbol of the fashion brand.
Starbucks, which started celebrating Christmas with a nice tech piece (the coffee giant launched a mobile device app which animates characters on seasonal red cups in the U.S. and Canada), is planning to continue to enhance consumer experience with technology next year with introduction of it mobile app payment system to the UK market on January 5, 2012. The new service comes on the heels of the recent announcement about the upcoming launch of the My Starbucks Rewards program across the country.