The Body Shop Malaysia follows in the footsteps of Dove in the real-beauty storytelling by launching a new heartbreaking video, starring a little girl of five or so. The “Unnatural Beauty” spot comes as a interview with a kid who has apparently become a victim of wrong beauty role models—the girl tells what being beautiful means to her, and this picture is far from healthy standards.
Author: Anna Rudenko
Google has developed a new wonderful Chrome Experiment that allows users to improve their English spelling skills. The new digital project, Spell Up, merges the technologies of speech recognition, the Web Speech API, with educational approach to let people from across the globe dive into the world of English sounds and letters.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game, that incorporates the energy of youth culture, sports and cultural diversity. For this music project, “the largest music, film and football collaboration in the brand’s history” the legendary soda label has tapped a pool of original and unique—popular and emerging—artists from all across the globe. These 11 tracks will also be used as soundtracks and a source of inspiration for the upcoming short films by acclaimed directors.
To drive its philanthropic campaign “Chime for Change” to the new heights, Gucci is rolling out a new fragrance-centric effort that aims to attract new donations. Part of proceeds from selling five designated iconic Gucci fragrances will be used to fund the program set to improve social lives, careers and health of women and girls in deprived regions across the world.