Coca-Cola is extending its sustainable efforts from dedicated campaigns to a new brand centered around the cause, Ice Dew “Chun Yue,” or Pure Joy in China. The money collected through the sales of the product will fund projects focused around providing safe drinkable water to schoolchildren in rural regions of China. It’s the first-ever product of this kind for Coca-Cola not in China only, but also across the globe.
Author: Anna Rudenko
Swedish broadband provider ume.net demonstrated how irritating and frustrating time lag can be via a series of real-life experiments. The company teamed up with advertising agency ANR BBDO and production company Stopp to illustrate how time lag would look like it if happened in the off-line space—for this, the team behind the project used Oculus Rift headsets.
Nokia is rolling out a color-centric campaign that is dedicated to a new milestone in the company’s history. On April 25, Microsoft has finally completed the acquisition of almost all Nokia Devices and Services business. To celebrate this, Nokia decided to pay tribute to part of its DNA—color—in a new communication effort, Not Like Everybody Else, which comes to be the first campaign after the Nokia business gets under the banner of Microsoft.