In the most fiercely contested competition in its seven year history, crowd favourites Team Italy won the 2011 42BELOW Cocktail World Cup. The winner of the contest, arranged by the vodka brand which belongs to Bacardi’s portfolio since 2006, was announced on March 18.
Author: Anna Rudenko
What is success? Nokia teamed up with Wieden + Kennedy Amsterdam to answer this tricky question in its latest global campaign, promoting smartphone E7. The brand is encouraging consumers to look at their life from a new point of view and decide what real success means to them—is it just about money they make or something really priceless, like friendship, happiness and those little sunny moments of life. The global multiplatform campaign revolving around tagline ‘Success is what you make it’ includes digital promotion, prints and 15-, 30-, 45- and 60-second TV-commercials, which feature a variety of E7 users from all around the globe.
‘Music for charity’—this idea is behind a range of Coca-Cola’s social initiatives, launched in recent years. Now, in collaboration with musicians Solange Knowles, Chris Taylor and Twin Shadow, the soft drink giant has released a digital-only charity single, ‘Kenya,’ which is helping raise money the Replenish Africa Initiative (RAIN) by Coca-Cola.
Jim Beam announced the first-of-its-kind ‘Live Music Series’—a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series.
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum® ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.
Converse in partnership with Thrasher Magazine, opened a new, specially created skate ramp to host the Texas Style Death Match on March 16–March 20 at The Scoot Inn. The four-day event is a free, interactive experience and engages the global Team Converse skate ambassadors, emerging alternative bands and the local skate community in Texas. Incorporating two music stages, best trick competitions and open skating, the Texas Style Death Match will once again be the only integrated music and skate event open and accessible to all during one of the largest music festivals in Austin, such as SXSW.