Being a society still driven by consumption, we leave piles of waste behind us. With this, we do want manufacturers to save the humanity from a catastrophe brought by over-consumption and pollution by offering smart solutions that will minimize our negative impact on the environment. Now, bigger and smaller companies have not only to offer us a new product, but also take care about the previous, used ones in order to keep the planet a place to live, not a landfill. Scroll down to see a bunch of the latest initiatives aimed to prove that waste is valuable and it can be reused, recycled or repurposed to create new nice products—at bigger facilities or right at home, using the Precious Plastic open-source recycling machine (see it below).
Author: Anna Rudenko
Heineken has unveiled the film based on the super short plot by the winner of the #15SecondPremiere contest, Dennis Lazar (aka @awsommovieideas). The competition, launched in March as part of the brand’s sponsorship program at Tribeca Film Festival, encouraged creatives to submit tweets with brief stories—the best of them was to be produced and directed by a Hollywood film crew.
Vans is set to teach its fans about all kinds of things with its new original series of bit-size tutorials titled “How to Do Everything in the World.” The series focuses on “the unique aspects of Vans’ brand of youth culture,” captured and illustrated by the protagonist, a quite aggressive middle-aged man, Gavin McInnes.
Warsaw-based Rip Curl Pro Store of sportive apparel has teamed up with Havas Worldwide Warsaw to enable visually impaired customers to see the color of their latest collection, which is all built around the vibrant shades. As part of the Color is for Everybody effort, the name of the color was printed in the Braille alphabet onto a special tag so that people, who can’t see, could read it with their fingers.
Greenpeace is raising awareness of the “no bees” problem around the globe with a new campaign, “Save the bees.” The environmental non-profit has launched an online destination, sos-bees.org, to tell the world that widely-used pesticides actually kill bees and to encourage the audience to send a petition against the use of these harmful pesticides.