Author: Anna Rudenko

LG Unveiled an Interactive Billboard on Times Square to Deliver Only Positive News

New year should start with good news. LG committed to spreading only positive information to prove that problems are not the only things that are happening in the world today. On December 14, 2010, the company installed a huge 81 feet around the corner by 47 feet tall billboard on Times Square, NYC, above the corner of 45thStreet and 7th Avenue, to share good information with others with the help of LG’s first-ever animated Good News Ambassador. The digital character is encouraging people to send their own inspiring messages via SMS and tweets, giving them the chance to see their name and news in lights high above Times Square.

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Frito-Lay Presents Snacks Made with All Natural Ingredients

PepsiCo‘s Frito-Lay North America division said that approximately 50 percent of its product portfolio will be made with all natural ingredients, including three of its biggest brands, Lay’s® potato chips, Tostitos® tortilla chips and SunChips® multigrain snacks. The products made with all natural ingredients do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives, or ingredients such as monosodium glutamate (MSG), yet still have the great taste consumers expect from Frito-Lay.

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Nike Uses Recycled Magazine Pages to Create Shoes

Nike made a hilarious present to the ladies who want to highlight their individuality this year. The iconic sportswear brand decided to kill two birds with one stone by releasing Nike Sportswear WMNS Premium Print Pack, which includes sneakers all made of unique material, rarely used for producing footwear. To make these uppers, the brand used… recycled magazines (probably, the ones describing previous models of the brand).

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evian Captures LA and Miami’s Essence as the New Phase of the Brand’s ‘Live Young’ Campaign Rolls out

evian® is starting a movement to make 2011 the year to finally write that edgy novel, finish a triathlon, whip up a new dish in the kitchen, or master the downward dog.  No matter the goal, from daring feats to simple accomplishments, a little motivation will go a long way. evian® announced partnerships with international remixers, Eclectic Method, as well as some of the best up-and-coming musicians from Los Angeles and Miami, who will create one-of-a-kind audio/visual content that promises to inspire evian® fans to do what they’ve always wanted—to Live young® in 2011.

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Ennio Morricone Is Composing Melodies for LG Smartphones

“Excellent music for excellent smartphones”—that might come as one of the New Year resolutions LG made in the end of 2010. On December 22, one of the leaders in the technology area announced its collaboration with 82-year old legendary movie composer Ennio Morricone (Once Upon a Time in America, The Untouchables and many more), who is writing ringtones for a new range of LG’s smartphones.

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Top 10 Contagious Videos of 2010

The brands which know secrets of viral advertising win people’s hearts. This year, the range of public favorites included know-all Isaiah Mustafa holding a bottle of Old Spice shower gel, a guy in Levi’s jeans who embarked on a trip across America, sport celebrities commissioned by Nike to star in spots about their future and many more. Let’s look back to explore which videos, to our mind, were the most contagious this year.

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Winners of the Bombay Sapphire Artisan Series Announced

This fall, Bombay Sapphire® Gin and Russell and Danny Simmons’ Rush Philanthropic Arts Foundation teamed up to create the Bombay Sapphire Artisan Series—a nationwide search to discover the next big names in both urban photography and multi-media art. During a series of regional gallery events, twenty artists from these two categories were shortlisted and invited to Miami for a grand finale event during Art Basel. After much deliberation, a jury panel selected Washington, DC photographer Stan Squirewell and Miami artist Jorge Cavalier as the first ever winners of the Bombay Sapphire Artisan Series. Both artists will have their work installed at the Rush Arts Gallery in Manhattan from January 13 to 27, 2011.

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