Depaul UK, the youth homelessness organization, is collaborating with five graffiti artists—Ben Slow, David Shillnglaw, Best Ever, Josh Jeavons, and Jim McElvany—to narrate real stories of people living in the streets. The stories are depicted on murals, canvases that perfectly fit the theme, and on more traditional paper medium in a limited-edition collection. The Street Stories art project comes as part of the campaign titled “Don’t Let Their Stories End on The Streets” developed by Publicis for the charity.
Author: Anna Rudenko
L’Oréal’s Dermablend Professional corrective foundation brand goes from the 2011’s shocking video featuring Zombie Boy to new emotional spots in its new “Camo Confessions” campaign. The effort aims to raise awareness of the skin flaw problems and help people feel less tense talking about severe dermal imperfections they’re hiding under a thick layer of concealers.
Ahead of the Earth Hour, the condom brand Durex is rolling out a new initiative, #TurnOffToTurnOn, encouraging its customers to take advantage of the only hour in a year on March 29 when the world turns off more lights than usual. The brand positions the campaign as “a global wake-up call from Durex,” inspiring couples all across the globe to spend at least one hour with each other.
The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water. The #ToastToWater media effort has been launched ahead of March 22, World Water Day, to encourage people to demonstrate their commitment to water conservation by raising a glass of clean drinkable water.