Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Through this promotion, which has been recently kicked off on its Facebook page, the Mexican beer brand is encouraging its consumers to share their photos (at least 500×500 pixels), which will be later displayed to public in NYC from November 8 to December 5.
Author: Anna Rudenko
Seneca Food’s Aunt Nellie’s brand of pickled vegetables enjoys a large and loyal following of older consumers. With rising interest in the farm-fresh movement from a younger generation, Seneca was perfectly positioned to speak to a broader demographic. In order for the brand to remain relevant and differentiated at shelf and appeal to a larger consumer pool, Seneca turned to international brand and design consultancy, Dragon Rouge, to develop a contemporized packaging design to appeal to younger consumers.
This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio. Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar. Packaging of Stoli new flavour was designed by Claessens International.
Drake, Trey Songz, Pitbull and Rihanna signed up for the new ad campaign rolling out by Kodak. The new push, dubbed “So Kodak,” is targeting young consumers and promotes the $200 EasyShare M590 camera, which is designed for social media-savvy consumers as enables them to forward photos to their friends’ emails or profiles on Twitter and Facebook in just three clicks.