It seems that over a few years, we will not have to go to the cinema or even take a disc to watch a movie—everything will be online and for free. Last Friday, 27 August, YouTube launched another free movie section, this time in the UK, inviting people to watch hits of the film industry for free and without any time limitations on the web. To date, there are more than 400 full-length movies of various genres, including action, horror, comedy and animated films, with yet more to come.

Following Target’s example, Levi’s is putting models wearing its Curve ID jeans collection in the windows of a high rise building to promote this new range in Japan. The new system of jeans, developed by Levi’s, focuses on shape, not size, thus enabling female consumers select exactly what will be fitting their curved (or not very curved) bodies.

Google is making a step out of the digital-only world by providing Gmail users with a nice service, which enables them to make phone calls to people, who are away from their computers. Previously, to make a call both of the sides had to be signed into Gmail at the same time, but starting yesterday, August 26, people from the US can call any fixed or mobile phone directly from the inbox.

Nissan North America announced a significant new marketing initiative to showcase the strength of the car manufacurer’s innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme «Innovation for All,» will launch on August 28 and permeate a variety of medium and targets over the next several months.