Five month before Christmas, Cadbury is launching a new campaign in collaboration with the Make-a-Wish Foundation to help children with special needs feel happier. The chocolate maker is going to introduce its new product, Cadbury Wishes, star-shaped milk chocolates with a truffle centre, in September, and will donate 10% of the profits to the charitable organization.
Author: Anna Rudenko
Nike is here again to amaze and impress with its new art-shoes. The new super limited edition comes out as a collaboration of Jason Murphy, Art Director at Nike, and Hydro74 (M. Smith), an Orlando-based designer. The great shoes were developed specially for LaDainian Tomlinson, a famous American football running back, who plays for the New York Jets (NFL).
On July 2, Unilever published its sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.
This summer Nike is demonstrating the essence of the brand’s sport identity. Starting from July 12, it is joining a DIY art program “Make Something!!” alongside Cooper-Hewitt (National Design Museum) and 30 world-renowned designers to teach New York teenagers aged between 14 and 18 the art of creating real sport footwear, apparel and art pieces.
Heineken UK has launched a new national multi-media campaign, “Good Call”, for Foster’s beer revolving around the idea that life is good no matter happens. To promote positive thinking, the Adam & Eve agency created three new TV ads and Video on Demand (VOD), digital, social media and outdoor ambient materials featuring Brad and Dan, two Australian guys, who are enjoying their life on the beach and giving tips to people who call them.
Electrolux wanted a unique and powerful tool to show all the qualities in the newest Ergorapido vaccum and the certainly got that. The company worked with GreatWorks and Swedish artist Tobias Allanson to illustrate all of the great features of the machine and the result was a working piece of art made from one of the vaccums.