Absolut continues to sponsor creative events, and the next round in thing long-term collaboration with artists is the Thirty Days NY project. This time the brand has teamed up with David Jacob Kramer and Sammy Harkham, owners of bookstore Family located in Los Angeles to host various artistic performances, exhibitions and screenings for as long as a month.
Author: Anna Rudenko
Advertising agency McCann Erickson Istanbul, Turkey installed a refrigerator bus shelter to mock up a real one, covered with ice all over. What can be better on a hot day then to go and have a rest in such a chilly space? The shelter has an “ice” bench and a stall with Coca-Cola bottles put onto frosty shelves.