The Cannes Lions International Festival of Creativity, slated for June 15-21, is adding one more category to recognize outstanding product design. This will draw even more entries, beating the last year’s 4% rise in the number of applications. In general, record 35,765 works projects were submitted in 2013.
Author: Anna Rudenko
Nike updates its sustainability-driven MAKING app with new features and an extended range of apparel and footwear materials that were analyzed in respect of eco standards. The new version of the application provides detailed information on the environmental impact of the materials that designers use in their collections.
Ahead of the Sochi 2014 Olympic Winter Games, scheduled to take place from 6 to 23 February, a global Olympic partner McDonald’s is rolling out a social media effort to connect athletes with the broad fan community. Fans are given an opportunity to wish good luck to their favorite athletes or teams. The messages will appear on the special display in Athletes’ Village in Sochi as well as on the bracelets the sports heroes will wear.
COMMON, a global collaborative brand and a startup accelerator for socially conscious business practices, is about to roll out the ethically-minded COMMON Marketplace platform. It is a place where people from across the world can sell or buy products and services that resonate with the “goods for the good” philosophy. The site that launches on January 31 is now calling sellers and buyers to join in by signing up.
While beer, one of men’s favorite drink, can’t contribute to prostate cancer treatment in a direct way, it still can help by raising money to fight it. Seven professionals from creative agency Karmarama teamed up to found private Two Fingers Brewing Co. to create Britain’s first-ever beer brand that donates 100 per cent of proceeds to help fight prostate cancer.
Dove continues to challenge stereotypes about beauty imperfections in the documentary film, Selfie. It depicts school girls and their mothers, who are taking a new, brighter look on their most hated body attributes through selfies, self-portrait photographs taken with the phone camera for social-media use.
YouTube enables independent cinema fans across the globe to view part of the 2014 Sundance Film Festival program in the digital space for free. People can watch and vote with their views for 15 short films from this year’s program. Additionally, the audience can follow the Live @ Sundance streaming that covers the latest news related to the event, rolling out these days (January16–26) in Utah, USA.