Adidas Woman’s Trainings has invited visitors of the MyStyle section, where they can look inside the closets of girls who lead a sport life. There are three ladies (a yoga teaches, a professional tennis player and a gym go-er), who choose various Adidas clothes as the apparel most fitting in their active life-styles.
Author: Anna Rudenko
In October 2009 Nokia presented a literally huge ambient campaign, featuring the biggest sign post ever in the very heart of London. The 50 meter tall, six ton motorized red arrow promoted the «Good Things» feature of Nokia’s Ovi Maps navigation system. The incredible installation project was conceived by the Swedish agency Farfar.
Starting on February 1 America can cast their votes at Pepsi‘s www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year. The first voting session ends on February 28 and the ideas that receive the top votes will be announced on Monday, March 1, 2010.
Peugeot, one of the leading global auto brands, has created a breathtaking TV-spot, featuring its new logo. The campaign is built on the basis of models and logos that created the image of the brand and made it universally respected and recognized. By combining universes, mixing ideas and blending technologies, the company is creating a new vehicle for the new people.