In October 2009 Nokia presented a literally huge ambient campaign, featuring the biggest sign post ever in the very heart of London. The 50 meter tall, six ton motorized red arrow promoted the «Good Things» feature of Nokia’s Ovi Maps navigation system. The incredible installation project was conceived by the Swedish agency Farfar.
The idea was that the navigation system is a really useful thing when it comes to finding a certain spot in a big city. The mobile phone brand was aimed at encouraging people to start using its navigation both of the phone and web. To show the benefits from employing the service, Nokia put up a giant post with an arrow that was controlled by setting directions (via text messages or online). The arrow changed its position, displayed the name of the place and pointed to it when the people around sent it the destination.
