One of the biggest coffee shop chains, Starbucks, found its way to battle the recession — it raises prices, higher and higher. The brand is charging its loyal consumers with more and more money for the same range of products. The new strategy, announced yet in April, and now it is being implemented.
Author: Anna Rudenko
Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17 years of age, can experience what it is like to be a creator of nature and make up an animal of their own, then print and/or share it with their friends, register and win a great zoological trip with the famous Jeff Corwin.
Anthem Worldwide released its new packaging design that differentiates High Liner Foods new premium product offering. One of North America’s largest marketers of prepared frozen seafood products, High Liner Foods is the market leader in Canadian frozen fish and one of the most recognized food brands in Canada.