Procter & Gamble is not going to have the British Retail Consortium recycling logo on its packaging even after about other 50,000 product lines have signed up to get it. The UK’s first standardized label for packaging recycling was officially introduced 7 months ago and its initiator is going to scoop 60 signatories in the first year.
Author: Anna Rudenko
The West Indies Sugar & Trading Company Ltd have launched new packaging for their flagship Plantation Reserve Sugar designed by Lewis Moberly. The unique cube structure is designed to stand out on shelves in the UK and across the Caribbean. It tells the story of the very particular rich terroir of Barbados which defines the sugar’s distinctive taste.
Burgopak & GR/DD have created an engaging pop-up package for a promotional version of Sony’s new augmented reality PS3 game EyePet. Resembling a house-shaped pet carrier, the package features an intriguing pop-up mechanism where the EyePet character jumps up as the carrier opens from a hinged ‘roof’. The package expands entirely, presenting the contents – the game’s software, literature and hardware — in an enjoyable and organised manner.
The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among Windows Theme Experiences themes any user of new Windows can pick up the one of the favorite brands, download it on his or her PC and enjoy the popular styling every time the computer is on.