PepsiCo knows how to make soda and how to recycle the cans and bottles left after it is drunk. Actually, not only these things can be given the second life. To prove this to the young generation the company invited Girls in the Game to visit the PepsiCo Sustainability Center in Chicago on the last day of the National Recycling Week (9-15 November).
Author: Anna Rudenko
Huge companies including Unilever, Heinz and Sony believe that umbrella branding should be the basis of their communication activities in promoting their products. They are launching campaigns with taglines fitting the whole range of products. Heinz, which spend $8.3 million to promote the all of its goods under one slogan “It has to be Heinz”, is one of them.