The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.
Author: Anna Rudenko
Google invites people from across the globe to «make it a bit more manageable and adventurous with Google’s mapping tools.» With a free two-week online course Mapping with Google users can leverage the power of Google Maps or/and Google Earth to maximize their user experience by getting more of the world’s most detailed and accurate mapping services.
Tate Britain and British Petroleum have organized another British Art exhibition in London. The display, available to the public free of charge, comprises of about 500 masterpieces created by major and less familiar British artists at different times within the past five centuries up to the modern times.
Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements. The 30-sec spot comes as the latest addition to the company’s global commitment to help fight obesity through informed choices, physical activity and reduced advertising to kids under 12.
In early spring, adidas unveiled a digital archive of its iconic products and marketing content, highlighting the brand’s past achievements in the sportswear industry. Now, the brand continues the effort with the launch of the “adidas lab,” which comes as the first in a series of events to celebrate the adidas’s future through its innovative gear.