Author: Anna Rudenko

Nissan Demonstrates How Its Unique Self-Healing Paint Works in a “Scratchy” iPad Ad

Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched. The car manufacturer is the first to bring this outstanding invention to life, and it wanted to promote it with the “a simple, unassuming yet disruptive” communication piece.

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Mercedes-Benz Unveiled #Untamed, a Digital Photo Installation in Paris

Mercedes-Benz turned to the public’s creative force in its latest initiative, “#Untamed,” launched to promote the automaker’s new CLA model. The luxury car manufacturer invited creative minds from all across the globe to contribute their original immersive imagery through Instagram for the “#Untamed. A Digital Photo Installation”. The user-generated digital photo exhibition, the first of its kind, took place in Paris from 3-14 April, at a specially-designed pop-up showroom.

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Coca-Cola Promises to Dramatically Cut Advertising Targeted at Young Children

The Coca-Cola Company has made a pledge to cease ads to kids under 12 across the globe. The soda drinks maker is often accused of contributing to the children’s obesity, and this move is expected to clear the “fatty” image of the company that celebrates its 127th these days. The move is part of Coca-Cola’s «Coming Together» campaign, which was launched earlier this year.

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