Nike is seeking new approaches that may revolutionize the shoe industry in the nearest future. In partnership with NASA, the U.S. State Department, and USAID, the sportswear giant is announcing the fourth Launch Challenge, calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices. The LAUNCH System Challenge 2013 that runs from April 24 through July 15, will accept “early bird” submissions starting June 15.
Author: Anna Rudenko
SoBe, a Pepsico-owned brand, matches the multi-level tastes of its drinks with the impressive technique of creating three-dimensional paintings in its new campaign “SoBe 3D Worlds of Flavor” in the U.S. cities. The soft drinks brand collaborates with celebrated 3D street artist, Tracy Lee Stum, tapped to paint interactive 3D landscapes of the exotic destinations where SoBe drink ingredients come from. Each of the installations will be dedicated to one of the flavor, Yumberry Pomegranate, Blood Orange Mango, Strawberry Kiwi and Pacific Coconut, and various parts of the world.
Nestle USA is tapping into the educational healthy-diet movement with a new campaign “Balance Your Plate with Nestle,” that aims to provide Americans with simple tips and tools on how to cook tasty and balanced meals at home. The new project highlights the importance of using frozen prepared fruit and vegetable entrees and putting them in the “center of the plate” along with fresh components.