The BMW Guggenheim Lab, the German automaker’s mobile laboratory that has moved across the biggest cities since 2011 to addresses the problems of urban living, is now exploring the theme of privacy in a big city through a new interactive experience “Public/Private.” The global audience is invited to measure the level of privacy they want and get in their metropolitan areas, build a visual graph based on their choices and then compare it with the results of other users.
Author: Anna Rudenko
Kraft discovers the sexy side of cooking in the new “Let’s Get Zesty” campaign launched for the Kraft Italian Dressings range in the U.S. The promotion by BEING Los Angeles is fronted by a hot guy, the Zesty Guy (apparently, a cousin of Old Spice Guy), who unleashes his macho charisma while cooking simple dishes like salad or pizza. The product itself seems to play a supporting role in the humorous promotion, serving as a tool to help the hot cooking guy show more of his prefect body.
The fashion giant Saint Laurent (previously Yves Saint Laurent) has released a portrait series to celebrate its long-term relationship with the world of rock music. These two dimensions don’t seem to belong to the same universe, but in fact the leading artists from the rock field adore fashion labels and vice versa. This deep connection was reflected in the Saint Laurent Music Project, photographed by the house’s creative director Hedi Slimane. The series includes black-and-white images featuring rock icons including Marilyn Manson, Kim Gordon (of Sonic Youth), Courtney Love, and Ariel Pink.
Nissan is kicking off a new pan-European campaign under the “Urban Thrill Rides” tagline to promote the city car, a new Nissan Juke n-tec, available in European showrooms from March. The effort, developed by TBWAG1, writes a new charter in the “urban” narration, started by the brand years ago. It reveals the car’s adventurous personality and demonstrates how easily it integrates into the megalopolises’ life, ruled by high speed. The “Urban Thrill Rides” push is launching across more than 20 European countries starting April.
Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.