Google has harnessed its map pins power to create an awesome trivia game online. The game called “Smarty Pins” asks users to indicate the places on the world’s map that correspond with the question in the card. Players start with 1,000 miles (or 1,609 km, if they are based outside the USA), and with each incorrect answer the number of miles decreases by the distance between the correct location and the wrong place the player has pinned.

Sky Rainforest Rescue has teamed up with Lily Cole, an actress and model and now a designer, and the SapientNitro agency to create a new distinct promotion for saving tropical forests. The new effort is revealed on the Instagram platform—the team behind the promotion, #TapForTrainers, hacked the social media channel’s potential in a totally new and powerful way.

Sony Xperia is calling the international community of music artists to participate in its Talenthouse competition for a chance to receive a digital single deal with Sony Music UK. As part of the competition, the brand asks musicians, bands or singer-songwriters to create and submit an original track to the contest page. The best one will get the dream prize.

American Express has teamed up with Nick Knight, a fashion photographer, to launched a real-time photo exhibit on Twitter. As part of the collaboration, the master will be capturing whatever attracts his eye around his home in West London —the focus will be made on “hidden inspiration.” The effort running under the #MySecretCity hashtag, which is also its tagline, is rolling out on July 3.