Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.
Author: Anna Rudenko
Virgin Holidays is presenting a free digital magazine, Unleashed, for iOS and Android devices to provide avid travelers with an insight into the best places to visit around the globe. The content encompasses reviews on various locations ranging from Kwazulu Natal, where the Zulu tribes live, to Costa Rica waterfalls and Jamaica.