Vehicles with next-generation technology require cutting-edge, hi-tech presentations. The all-new Jaguar Land Rover has become the key figure in the latest 3D augmented projection mapping show, developed by global creative business Imagination. Blending magic with technological innovations, the creative team unveiled a VIP visitor experience, in which the new model was revealed on a rotating platform. The theatrical performance was hosted in Solihull in the UK, the home of Land Rover for over six decades.
Author: Anna Rudenko
Google continues to share its in-depth research findings with marketeers across global markets. The internet and tech giant launches Think Insights, a new online destination created as a hub with marketing insights and inspirations for advertisers and agencies. Now, Google both advocates for intense digital integration and covers it in «real time» to strengthen the marriage of advertising and web.
WWF annually encourages people around the globe to switch off the lights from 8:30 pm for just one hour. For this year’s Earth Hour initiative, set to culminate on March 23, the international ecological organization has launched a series of programs relevant to the global effort. Along with inviting celebrities to support the initiative, WWF has unveiled a spin-off of its successful “I Will if You Will” effort and a new cross-continental “Earth Hour City Challenge” contest. There is also a standalone design project in the UK, launched by the creative environmental charity Do The Green Thing, to create posters for the upcoming event.
Coke Zero is launching a new U.S. campaign, revolving around the NCAA men’s basketball tournament. The brand, which was created as a male-targeted diet version of Coca-Cola, is highlighting this “men” twist in the new advertising effort, developed by Droga5. The tagline of the new campaign, “It’s Not Your Fault,” plays around the men’s right to be in the game, even when they are at work.
Samsung has unveiled its highly anticipated new smartphone, Galaxy S4, which is the lightest and the most sophisticated model in the Galaxy family. Being a successor to the company’s Galaxy S III, the new flagship phone has a sleeker and more refined design, Dual Camera, a wider 5-inch screen with 1920×1080 resolution, and a stronger textured body case. The new product, unveiled yesterday during a live-streaming show in New York, will be available in 55 countries on 327 different carriers starting April. The price hasn’t been announced yet.
BBC is rolling out its new global marketing effort and a new brand positioning for BBC World News and BBC.com. The campaign entitled «Live the Story» is launching across multiple media platforms including television, press (with interactive press ads), online, radio as well as out-of-come and experiential media. With the new cross-country and cross-channel marketing initiative, BBC is celebrating its ability to cover the hottest topics of the day, delivering news from every corner of the world.
Jaguar UK has teamed up with agency We Are Social to launch an engaging social-media initiative, built around desires. The new 2-week promotion, launched this Monday for the British audience, is devised to promote the brand’s new F-TYPE sports car ahead of its launch on the UK market later this year.