The latest campaign for AXE US focuses on the face skin theme and encouraging guys to test their faces to see how well they score on the game of attraction.
Author: Anna Rudenko
IKEA’s real estate branch Inter Hospitality and Marriott International Inc. have partnered to provide European tourists with more affordable accommodations. The hotel chain is launching a new economy-class hotel brand, MOXY, which will be developed in collaboration with Inter IKEA Group, the parent company of the furniture and home goods manufacturer. Surprisingly enough, the hotels of 150 to 300 rooms each won’t be equipped with the IKEA furniture, still the company has provided “novel construction techniques to keep construction costs down,” according to The Wall Street Journal.
Baileys revamps its bottle’s look as part of the ongoing “’Cream With Spirit” global campaign, launched last year. It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design created by Bloom was introduced. The new packaging design has been developed by London-based Lewis Moberly.
The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.
Samsung’s another “next big thing” is to arrive soon. The tech giant is going to unveil the Galaxy S IV smartphone, which potentally can start a new era in the industry thanks to its “eye scrolling” feature. The new groundbreaking device, allowing to read hands-free, will be unveiled at the Unpacked event slated for March 14 in New York.
Diet Coke is continuing to celebrate its 30th anniversary in Europe, focusing on the “hunk” theme. The brand has teamed up with Channel 4 in the UK to create a new short teaser, featuring the well-recognized faces from the channel’s most popular shows. The new spot follows the “Gardener” commercial, premiered on January, 28, and the promotional video featuring Marc Jacobs, the brand’s new creative director in Europe.
Adidas is energizing its global community by launching a new movement dedicated to the world famous socker player, Lionel «Leo» Messi. With the campaign, launched on March 1, the brand brings its fans together to celebrate the athlete, who is the also an adidas’s ambassador. The new effort aims to promote the Messi Collection range that includes the latest shoe, adizero f50 Messi boot inspired by Leo’s style.