Following Apple, Microsoft, BlackBerry and Google, Mozilla is launching its own Firefox OS to be used in smartphones from Alcatel, LG, ZTE and later Huawei, all powered by the Qualcomm Snapdragon™ chipset. Unlike rival iOS and Android OS, Mozilla’s OS is a free, open-source technology that provides more freedom to mobile carriers and, more importantly, to developers, enabling them to develope every feature as an HTML5 application

Rolex and Apple are the top consumer and business brands, respectively, this year’s Superbrands UK research finds. The Swiss luxury timepieces maker leads the UK chart for the second straight year in the Consumer category, while the U.S. based Apple gets on the top of the business list, pushing the last year’s leader Rolls-Royce to the 16th position.

Heineken is previewing The Magazzini space, which will be unveiled by the brand during this year’s Milan Design Week, April 9–13. This is a collaborative project serving as a platform for talents in the design industry that will meet to collaborate, get inspired and learn, day and night. A few highlights on the program of the creative hub are listed below, with more details to arrive in March.

Yahoo.com has redesigned its homepage to make it more appealing to a new generation of the online audience. Thanks to the redesign, the oldest web portal got a simplified, crisper look as well as more social-media feel, which is believed to help the website deliver consistent user experience across desktop computers, laptops, tablets, and smartphones. So far, Yahoo has rolled out the new look only in the U.S.

The lager brand Stella Artois, which has a strong emotional connection with the cinema world, launched its new ad during the live broadcast of the Oscars on Sunday. The advert titled “The Artist,” which has nothing in common with the silent movie under the same name, celebrates the craftsmanship behind each glass of the beer.

H&M is contributing to the global recycling movement in a new way for the company. On February 21, the fashion retailer officially launched a new worldwide apparel-recycling initiative, which allows consumers to help save natural resources and get a little money in return. Customers can leave bags with used and unwanted clothing from any brand in the special green-and-white “Long live fashion!” containers across all H&M stores worldwide. The garments will then be recycled or reworn, depending on their condition.

Google has released its first touchscreen display computer, Chromebook Pixel, competing with similar offerings from Apple and Samsung. Already available for $1,299 at the Google Play store in the U.S., the laptop has a multi-touch 2560 x 1700 screen, 12.85-inch display, a 3:2 photographic format, 4.3 million pixels and 4GB of DDR3 RAM. In addition, Google offers the Chromebook Pixel owners the immersive 1TB of Google Drive cloud storage for free for the first three years.