This September Brown-Forman is to unveil a new commemorative limited edition bottle Jack Daniel’s White Rabbit Saloon to honour the 120th anniversary since Mr. Jack opened the White Rabbit Saloon in Lynchburg, USA. This bottle bottle will only be available in Tennessee and some selected international markets.
Author: Kate Belan
To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.
Hot on the heels of the recent success of the «Our Food. Your Questions» interactive platform launched by McDonald’s Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.
Red Bull not just gives you wings, as a famous ad says, but has been experimenting with skydiving in stratosphere. Back in 2010, the brand announced the launch of a bold project Red Bull Stratos in collaboration with a courageous Austrian sky jumper and aviation pioneer Felix Baumgartner, who was to undertake a stratospheric balloon flight to more than 120,000 feet (36,576 meters) and make a record-breaking freefall jump in the attempt to become the first man to break the speed of sound (864 kilometers per hour).
Technology innovations are not a sole prerogative of the Silicon Valley companies today. As it was announced earlier this March, PepsiCO10 incubator has expanded to the so-called emerging markets, and recently —to Brazil to give a chance to young tech startups and digital entrepreneurs to bring their ideas to life and drive IT business (and the whole society) forward.