The Lebanese fashion designer Elie Saab, who made a name for himself more than 30 years ago as an expert in gorgeous embroidered wedding dresses and gowns, has now joined a prestigious cohort of international greats such as Jean Paul Gaultier, Issey Miyake, Paul Smith, Diane von Furstenberg and others as the next author of the limited-edition design for the French premium water brand Evian.
Author: Kate Belan
Last week we met with Emma Beckmann, Country Director of Landor Moscow in their cozy office on Tsvetnoy Boulevard to talk about the results of their first year in Russia. In the interview, she discusses how the creative industry has changed over the 20 years that she’s been in this business across different geographical markets, kindly shares her view on the Russian bureaucracy and ways to tackle it, reveals her personal client wishlist, and gives valuable cultural advice to international agencies looking to enter the Russian market.