Author: Kate Belan

Daniele Fiandaca and Mark Chalmers, founders of Creative Social: “It’s better to be wrong and interesting than right and boring”

Creative Social, founded in 2004 by Daniele Fiandaca and Mark Chalmers, is a collective of the world’s most pioneering, interactive creative directors and business owners (the Socials)—a group of people who recognise that collaborating in this digital landscape is how they’ll advance the industry and enjoy the journey.

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Heineken names three winning concepts of the Ideas Brewery crowdsourcing platform 60+

The idea of the special beer range for the over 60-year-old consumers dubbed Fahrenheit +60 by the Finnish contestant Tony Dianoff was recognised the best. The two other projects—Easy Star Bottle and Rood Ster Vintage —by Nathan Gabriele from the USA and Charles McGregor from Australia, respectively, secured the second and third places and a grant of $10,000 each.

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Simon Bolton, Worldwide CEO of The Brand Union: “Storytelling is the most critical part of our business now”**

Mr. Simon Bolton, a silver-haired noble English gentleman, who dedicated a few decades of his life to the advertising industry, met with us on a chilly Tuesday morning earlier this week to talk about TBU’s business plans in Moscow, to discuss opportunities and threats from the latest Publicis-Omnicom merger for WPP, and to share his vision of a sustainable brand.

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