Kleenex brand facial tissue is running a campaign dubbed ‘Sneeze Catchers’ targeting American kids of hispanic origin. It is designed to raise awareness of the importance of taking measures against cold and flu among children. They are encouraged to use facial tissues when feeling a sneeze coming on and spread this information among their friends. The winners of the campaign will be awarded with an all-expense-paid trip with their families to an Orlando, Fla and will receive a Kleenex kit consisting of healthcare products.