As a global symbol of Italian identity and culture, Lavazza, a leading Italian coffee brand, launched a new project aimed at communicating the Italian outlook to the world.
Author: Inna Krivoruchko
As part of its marketing platform «8 years changes everything», Beam Global Spirits & Wine announced the launch of ‘Beamfire’ sweepstakes — an online competition that allows consumers to celebrate how much they’ve matured along with Jim Beam Black® over the last 8 years — and burn down their past by tossing the items and even the outdated thoughts into a virtual bonfire that burns at www.beamfire.com.
Hennessy, the world-renowned cognac brand launched «Blending of Art«, a project that combines creativity and collaboration in an effort to create priceless works of art. In course of this campaign, Hennessy invited a posse of musical talents and visual artists to develop unique designs for its bottles.