Giving the shirt off your back has new meaning as students across the country strip off their clothes and race in their underwear for charity. Though sounding like a plot for a fraternity prank, the AXE campaign “Undie Run Challenge” has students across the country doing just that — from May 10, as announced previously.

AXE, the popular deodorant brand, is donating $5000 to each community that participates and they are certainly participating and then some. At the recent “Undie Run” that took place at Arizona State University, in Tempe, Arizona, gathered over 5,000 pounds of clothing. The clothing stripped for the run is then given to as a resource to a local homeless charity.

The upcoming events and results of previous events can all be found on the Facebook page AXE has set up www.facebook.com/axe.

You can also go to the page to find out how your university can participate and host your own event in the AXE “Undie Run Challenge”—just drop a line at AxeUndieRun@theaxeeffect.com.

Photo from San Diego «Undie Run Challenge»

Both photos from Ohio «Undie Run Challenge»