Bacardi that is celebrating its 150th anniversary this year introduces two new flavored rums to the U.S. market—Bacardi Wolf Berry and Bacardi Black Razz. The both rums are debuting in bottles with a new packaging design.
Photo: the new rums
Bacardi Wolf Berry is flavored with blueberry and wolfberry, and Bacardi Black Razz with raspberry and black sapote—type of persimmon. The both are sophisticated pairings that add robust taste and aroma to the drinks. These flavors can be chilled and served as shot drinks or mixed with lemon lime soda.
The new bottles react on temperature. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz shows off an enlarged brilliant red berry logo.
«Bacardi is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes,» said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. «As the world’s most popular rum, Bacardi holds a leadership position when it comes to creating new innovative flavor combinations that blend the very popular, well known flavors with more exotic ones that are gaining momentum like wolfberry and black sapote, diversifying and adding color to the palettes of our consumers.»
The new rums will be promoted in a multi-million dollar national campaign that focuses on-premise sampling and advertising in key metro areas.
The both rums are available in 750 ml for a suggested retail price of $14.99, bottles in 50 ml, 200 ml, 375 ml, 750 ml,1 literand1.75 litersare also available.