Continuing its «Beck’s Vier Music Inspires Art Programme,” which highlights Beck’s collaboration with modern DJs and creatives and helps fans get deeper into the universe of art, the brand teamed up with DJ Cheeba to make a unique a song with the help of beer, used as the key instrument.
To create the new track, they connected several beer taps to a special board, and brought 600 bottles, which (combined with LED lights) were used as a huge illumination set to create the proper atmpsphere. When touched, each of the taps produced a different sound, thus enabling the musician to express his mood and thoughts with no limits.
Beck’s has also collaborated with emerging artists to create a line of limited edition beer taps. During the work, the young designers were inspired by their favorite songs by Radiohead, Black Flag, Daft Punk among others, and each of the designs embodies the spirit of one particular song. The brand says that the beer fans will have an opportunity to drink the cold beer from one of these taps with special glasses (limited edition as well) during this summer season at the festivals arranged by Beck’s Vier (go to the brand’s Facebook’s fan page to stay in tune with updates).
In the video, DJ Cheeba is making his music with the help of beer tabs decorated by Inventory Studio, inspired by Black Flag’s song (“TV Party”). Here is how the designers describe their work, “We have created a pixel pattern inspired by televisions static (what we see when there is no transmission) that has a QR code embedded somewhere within it. This graphic pattern supplies the opportunity for Becks to transmit something music/art related but only to those that know about, and have found this new technology.” The artist also used two taps made in the style of Explosions In The Sky’s composition “Your Hand In Mine” and decorated with multi-colored stripes.
This collaboration seems to be quite similar to Nike’s music project featuring Japanese artists, with one little difference—this time the creators could literally taste the result of their work.