Beefeater London Dry Gin has followed its successful summer limited edition with a much-anticipated expression for the winter months. Beefeater Winter Edition will be available in over 15 key markets including US, Spain, UK, Japan and Travel Retail in a Special Edition bottle and gift carton for a limited period.
Developed by Beefeater’s Master Distiller Desmond Payne, Beefeater Winter Edition includes additional botanicals such as cinnamon, nutmeg and pine shoots. The intense aroma of cinnamon is complemented by the soft sweetness of nutmeg and balanced by the fresh flavour of pine shoots, enhancing the piney flavour of juniper – the most important botanical in all good gins. Payne added these botanicals, along with extra Seville orange peel to the original and award-winning Beefeater London Dry recipe, to create a spiced, warming gin, suitable for the cooler months.
Brand Director for Gins at Chivas Brothers Simon Burley comments: “The release of the new Beefeater Winter Edition lends itself to creating new gin cocktails at home, as well as being an ideal seasonal gift so we are confident it will be just as successful as the summer edition. I wanted to create a gin that would enhance the traditional Beefeater recipe and complement hot punches and other popular winter cocktails. Beefeater Winter Edition captures the familiar aromas of the season using a balanced combination of botanicals that are synonymous with that particular time of year.”