Beefeater Unveils Summer Edition Gin

The world’s most award-winning gin and the only premium London Dry Gin still made in London, announces the release of Beefeater® Summer Edition Gin. Designed to reflect a more relaxed style of drinking, this limited-edition gin upholds the high standards of flavor and integrity that are the benchmark of Beefeater.

With the addition of floral botanicals – elderflower, blackcurrant and hibiscus flower – Beefeater Summer Edition Gin has a light and delicate style making it a must-have for summer parties, barbeques and picnics.

Hints of summer flowers on the nose enhance Beefeater’s citrus character, delivering a softer gin with a well-balanced taste and just the right kick of juniper, the signature taste of gin. Beefeater Summer Edition Gin is distilled to a lighter 40% alcohol by volume (ABV) compared to Beefeater’s standard 47% ABV, leading to its softer, lighter summer style.

Summer is a great time to experiment with gin because of its floral overtones and mixability with everyday ingredients,” said Maria Pribble, Senior Brand Manager for Premium Gins at Pernod Ricard USA. “Evocative of a tranquil English summer day, Beefeater Summer Edition Gin blends beautifully with cranberry juice, lemonade or high quality tonic water, as well as fresh fruit, to create exceptionally easy and refreshing summer cocktails.

Launching in June, Beefeater Summer Edition Gin will be available in 750ml at a suggested price of $19.99 in select markets.